One North
Office + Retail Destination — Yuen Long
Identity Design • Environmental Design • Wayfinding & Signage Design
As the very first mixed-use Grade A office and retail complex in the Northern Metropolis, One North in Yuen Long marks a new milestone for the blossoming cross-border economy, tapping the wealth of business opportunities in the Greater Bay Area.
www.onenorth.com.hk
Brand Idea
The brand idea is the convergence of work, social life, and nature. The designed spaces foster productivity amidst greenery, encourage social interactions in vibrant outdoor settings, and prioritize eco-friendly practices. Each element is thoughtfully crafted to create an immersive connection with nature.
Design Language
The monogram logo is comprised of Numeral “1” and initial “N” from One North. The stencil embellishment is to pay the respect of industrial heritage and fish ponds of the area. The Serenely beautiful stencil serif display font and san-serif fonts are used.
Design System
The colour palette is distinctive and inviting, reflected to the nature in lush green, sunset red and fish pond blue. The secondary colours add depth and versatility to the brand, allowing it to be adapted for a range of different purposes, such as illustration, maps, website and electronic directory. To reflect the uniqueness of the nature environment, a series of stunning illustrations inspired by the nature, culture and modern lifestyle are used throughout the branding, creating a cohesive and immersive design system. These illustrations, along with the monogram and colour palette, come together to create a branding experience that is both premium and grounded in the natural beauty of the area.
